 |
Presented
by |
 |
NETWORK
BLOG
SCHMITT on Big Think Strategy from the BRITE '08 Conference
Comments
There are currently no comments on SCHMITT on Big Think Strategy from the BRITE '08 Conference.
Add a Comment!
Add your comment
You can either register for a contest profile, enter your personal information to the left, or sign in with your Facebook account by clicking the button below.
Connect with Facebook
Why use Facebook Connect?
- Easy way to sign up to start submitting your entry to the contest
- Quickly post comments on other people's entries
- Allow your Facebook friends to see your contest entries and comments on your wall
SCHMITT discusses Big Think Strategy in the context of the challenges that Starbucks is facing. This is an excerpt from a talk by Prof. Bernd Schmitt at the BRITE '08 conference hosted by Columbia Business School's Center on Global Brand Leadership.
tagged
