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Learning from Movie Marketing - Sanjay Sood, UCLA, at the BRITE '09 conference
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Sanjay Sood, professor at the UCLA Anderson School of Management, talks about what brands can learn from movie marketing where "a new brand is launched every week." The Center on Global Brand Leadership at Columbia Business School hosted BRITE '09, part of a global series of conferences on branding, innovation and technology, March 4-5, 2009. The event brought together big thinkers from business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
